How is a custom website different from WordPress?

A custom website gives you complete control over design and functionality without WordPress's plugin/theme constraints. It loads faster, scales better, and is easier to maintain long-term for complex applications.

Do you use WordPress at all?

I use WordPress for brochure sites and content sites where it's genuinely the right tool. For complex web applications, custom development with React/Node.js is usually the better choice.

Can you build a website that ranks well on Google?

Yes. SEO is built into every custom website I deliver—semantic HTML, structured data, Core Web Vitals optimization, schema markup, and performance tuning are standard, not add-ons.

Will my team be able to update the website content?

Yes. I can build a custom admin panel, integrate a headless CMS like Sanity or Contentful, or use a simple JSON-based content system—whatever matches your team's technical comfort level.

Full-Stack Web Development

Custom Websites

When you need something WordPress can't provide—or just want full control. React frontends, Node.js backends, databases, APIs. AI-led development means faster delivery without cutting corners.

What This Service Covers

What I Do

React & Next.js Frontends

Modern, fast, interactive user interfaces. Server-side rendering, static generation, or full SPA—whatever your project needs.

Node.js Backend & APIs

REST APIs, GraphQL, authentication, business logic. Backends that handle whatever you need to throw at them.

Database Design

PostgreSQL, MongoDB, or whatever fits your needs. Schemas designed for your actual access patterns and growth.

Full SEO Optimization

Semantic markup, structured data, meta tags, sitemap, robots.txt. SEO isn't an afterthought—it's built in from the start.

Performance Optimization

Google PSI scores of 90+. GTmetrix optimization. Lazy loading, code splitting, caching strategies. Fast sites rank better and convert better.

Responsive Design

Looks and works great on every device. Mobile-first approach with responsive breakpoints for tablets and desktops.

How It Works

The AI-Led Process

AI accelerates component generation and scaffolding. I focus on architecture, user experience, and what makes your site distinctive.

Define & Design

Understanding your goals, users, and brand. Designing the architecture and user experience that serves them best.

Build & Generate

AI generates components, utilities, and boilerplate rapidly. I implement custom functionality, integrations, and polish.

Optimize & Test

Performance benchmarks, cross-browser testing, accessibility audits. Speed and reliability before launch.

Deploy & Monitor

CI/CD pipelines, hosting setup, SSL, CDN. Your site live and monitored. Ongoing support available.

Why AI-Led

What AI Means for Your Custom Website

30-50% Faster Delivery

AI-led development handles scaffolding, components and utilities in minutes instead of hours — directed, reviewed and verified by Simon. Your project ships sooner.

More Features, Same Budget

Time saved on scaffolding means budget available for the features that actually matter to your users.

Consistent Code Quality

AI-generated code follows modern patterns under direction, and nothing ships unreviewed — the foundation is solid from day one.

Full Ownership & Control

You own the code. No proprietary frameworks, no lock-in. React, Node.js, standard tools. I can help maintain it, or your team can take over.

Need a Custom Website?

Tell me what you're building and I'll tell you honestly if custom is the right approach—and what it would take.

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